What We're Passionate About
Apostrophe is building a decentralized gallery and digital platform aimed at empowering artists with a more sustainable, accessible channel to share and sell their work.
The traditional art world is opaque, insular and intimidating for most creatives and often times collectors as well. The Apostrophe gallery experience makes discovering and collecting contemporary artwork more accessible to first-time buyers, seasoned-collectors and trade partners alike.
SUSTAINABILITY THROUGH TECHNOLOGY
We're leveraging technology and a custom-built API that integrates seamlessly with our manufacturing software to print, frame and fulfill orders on-demand at the time an order is placed. This reduces our carbon footprint and means there's no need for Apostrophe, our commercial partners or our artists to carry inventory or hold stock.
Each giclée fine art print is produced on heavy-matte, acid-free, 300gsm cotton photo-paper with archival inks. Our full-time chemists formulate all substrates in-house to achieve museum-quality image transfer and full color gamut. We use UV-protective acrylic that is clearer, more impact-resistant and more expensive than glass. Each artwork is completed with hand-crafted, precision-cut solid pine frames in Satin Black, Satin White, or a Natural Wood finish and float-mounted to achieve a gallery-like look and feel.
We're pioneering a new approach to connecting curated communities with relevant artists through more holistic commercial partnerships. We do this through thoughtful, targeted placements within hotels, co-working spaces and offices where potential collectors can discover, engage with and purchase our artists' works via QR codes scanned by their mobile devices.
Interested in Submitting Your Work to Apostrophe Gallery?